This drink, together with its surrounding world, has given life and form to the periodical IL MONDO DELLA BIRRA.
There has been a return to gastronomic proposals linked to the role, the type and location, ranging from snacks, sandwiches, prepared food and catering which are very separate.
IL MONDO DELLA BIRRA reaches the owners of premises which sell beer and work with a clientele which is predominantly young (18-35 years of age) who are constantly brought up to date with offers, not only at the level of products and services but also entertainment, which requires music, lighting and furnishings adapted to the environment. We are faced with a modern concept of a multifunctional place with its multiple facets.
The Gambrinus drink continues to be the star. However the range has been greatly enlarged by adding a rich variety of alcoholic beverages and non-alcoholic drinks, all chosen with care. Not surprisingly this selection has found a level of consumers who are discerning and accessible, allowing a famous brand of fruit juices, rum, whisky, vodka, energy drinks, grappe, mineral waters and wines to be launched and dominate at the broaching of beer and go on to receive support all over the market.